Part IV - How to Drive Traffic to Your Site by Posting Videos on YouTube Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn’t it? YouTubing is not going to sell your product. What it can do, however, is get people interested in your services. How? Let’s take a look. Browse around If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors. Create a video That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it. Which brings me to another point; just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the 24